Attention is the new liquidity.
We help DeFi protocols earn it the hard way: research people trust, stories that make sense, and distribution on X and our newsletter, backed by a 300K+ organic following. No hype.
Let’s Build TogetherTeams we’ve worked with
01 Partners
Some of the teams we’ve chosen to work with.
With case studies
Also worked with Solstice, Merlin Chain, Gearbox, SummerFi, and more.
02 Results
Case 01$91M+
Peak TVL during our partnership
We came on as a partner when Anzen’s TVL was $223k (end of June). Over the course of the partnership, it grew past $91 million.
Decentralized platform providing access to USDz, which is a digital token backed by a diversified portfolio of private credit assets.
Yield Farm Opportunity and Primary Sponsorship.
TVL passed $91 million during the partnership
Case 0238,000
Thread views · 22,267 newsletter recipients · 47.5% open rate
Market context Token up 35% over the campaign window.
The first clearing layer. Solving fragmentation for modular blockchains.
Primary Sponsorship and Thread.
Thread published on Jun 3
03 Testimonials
The team at The Defi Edge has done an exceptional job supporting us across our product launch. With the backing of a trusted voice in the space - we were able to drive our TVL to $300m in the first 1.5 months.
It's an exciting time for us, and that's in thanks to the folks at The Defi Edge helping to push our message in the right communities.
Working with The DeFi Edge team has been adding strong value to Mantle's community growth. They have exceptional research capabilities and a deep understanding of the industry - exactly what Edgy is known across the DeFi vertical.
Throughout our year-long collaboration, they’ve consistently provided valuable insights for our own development and have been incredibly supportive of any needs we’ve raised.
Working with Edgy has been a standout experience. They don’t treat content as a surface-level exercise. Instead, they go deep into the protocol, understand the mechanics, and then craft angles their audience actually cares about. The result isn’t vanity impressions but real users and real traction.
There are very few partners in Web3 who can deliver at this level.
The DeFi Edge is one of the go-to platforms to learn about DeFi with their comprehensive reports and easy to digest materials across channels
04 Why Us
Hype gets you a spike. Understanding gets you users who stay. So everything we make starts with education: what your protocol does, why it matters, and how to use it.
We’re DeFi natives. We dig into the docs and the mechanics, then turn even the most complex protocol into content people can actually follow. When they get it, they stick around.
We love degen culture. We just don’t run our client work like a Discord at 3am. You get structure and reliability.
Clear communication, on-time delivery and proper invoices aren’t perks. They’re the minimum.
In crypto, one careless post can turn into a reputational headache. We’ve spent over four years building a track record you can trust, and nothing we make for you goes out without your sign-off.
No two protocols need the same thing. Some teams bring us on as advisors or co-creators (sometimes with a small investment). Others just want media and distribution. Both are fine.
Deep dives in our newsletter, threads and campaigns on X, and real organic engagement. We break down how your protocol works so people understand it and use it, not just scroll past it.
Beyond content, we’ll give you a straight opinion: marketing guidance, community feedback, beta testing. Partners, not vendors.
Telling your story is half the job. The other half: who hears it.
05 Reputation
You’ve got plenty of options. Most of them have followers. What sets us apart is the reputation we’ve built in the space.
We’ve spoken at Coinbase’s DeFi Lunch, mentored founders at Beacon, and were nominated by CoinMarketCap for Influencer of the Year. Not trophies for the shelf. Proof that people listen when we talk.
Big audience, real trust. You rarely get both in one place.
Speaker at the Coinbase DeFi Lunch
Web3 Mentor at Beacon Accelerator Program
Nominated by Coinmarketcap as Influencer of the Year 2024
One of the largest smart-follower counts in the industry
06 Process
A focused conversation about your protocol, your audience and where you sit in the market. We dig into your goals, your challenges and how you’ll measure success.
You leave the call knowing we understand where you are and where you want to go.
We turn that into a tailored growth and content plan: narrative, messaging angles, distribution timeline and sample deliverables.
You get a clear proposal showing how we’ll take your story to market and what impact to expect, before anything moves.
Once we’re aligned, we put it in writing: scope, timelines, financial terms and the legal details. Clear for both sides, no surprises later.
Paperwork done. Now we can focus on the work.
You get a dedicated account manager as your main point of contact. Together we build a content calendar tied to your goals, and our team produces the research, threads and deep dives.
Nothing goes out without your approval. Once it’s signed off, we publish on our own channels, X and the newsletter, to put it in front of our audience.
At the end of each cycle you get a performance report: key metrics, engagement data and honest notes on what landed. We tell you what worked, what we’d change, and what we suggest next.
07 The Team
Researchers and investors who spend their days on the front lines of crypto, not on the sidelines.
Let's Talk
We take on a small number of protocols each quarter. Tell us what you’re building and we’ll be straight with you about fit.
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